Porsche Roadshow Pavilion

A modular exhibition system developed for the Porsche brand, designed to embody movement, precision, and the visceral experience of speed. The pavilion is built around a container core, enveloped by a sculptural outer shell that interprets the dynamic flow of a road in motion. Its form translates acceleration into spatial rhythm—fluid, directional, and inherently interactive. Visitors are invited to engage with the installation through playful, tactile elements that bring the concept of performance to life. The signature Porsche red serves as a visual anchor, symbolizing energy, passion, and the brand’s racing heritage.