Hyundai – Geneva Motor Show 2020

The premiere of Hyundai’s new trade show concept was planned for the Geneva Motor Show 2020. Although the event was cancelled shortly before completion due to the pandemic, the project marked a major achievement. The booth’s execution was fully realized and tested, featuring a curved Alu-Dibond façade, Bolon flooring, and metallic fabric highlights across the feature modules and roof. The project also served as the first full-scale application of Hyundai’s new global design guideline—subsequently implemented in brand presentations worldwide.

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