AITO Metaverse – Virtual Brand Experience

During the pandemic, when physical auto shows came to a halt, our team created a fully immersive Metaverse environment for AITO (Huawei) — reimagining the automotive brand experience beyond physical constraints.

Set within a series of interconnected virtual worlds, visitors could seamlessly move between different realms, each reflecting a facet of AITO’s identity — from innovation to emotion, from technology to exploration. Users could, for example, take the car for a spin on a Möbius track, suspended in an infinite landscape where gravity and scale dissolve.

The project redefined how a brand could exist in digital space — merging storytelling, architecture, and interactivity into a fantastic, boundless world where mobility becomes experience.

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